Welcome to the to the presentation clinic
An overview of our journey ahead.
How to create change and move people
This short video from https://behavior.rare.org/ outlines a good explanation of how to create change and move people to action considering the power of emotion.
Presentation Objective Assistant
Before you design your content, you need absolute clarity on one thing: what do you want your audience to do as a result of this presentation?
This tool coaches you through that thinking in three guided steps. The result is a focused objective statement that anchors your evidence, content design, storyline and call to action.
This tool is not designed to replace your thinking rather it is designed to coach you. The options at each step are there to stretch your thinking. If you find yourself torn between two choices, that tension is useful. It means you’re engaging with the real complexity of persuasion, which is exactly where strong presentations begin.
Credibility statement design tool
This interactive tool will coach you through crafting a compelling credibility statement for your presentation based on your relationship with your audience. By guiding you through a series of thoughtful questions, it helps you articulate why your audience should trust you, your expertise, and your message.
Please note: This tool is designed to guide your thinking, not replace it. The quality of your credibility statement depends entirely on the authenticity and depth of your responses. Use it to learn the principles, then apply them independently to ensure your message remains genuine and never formulaic.
Additional resources: Why you need to share your story
Examples of dynamic intros
See how many dynamic introduction tactics you can spot in this video footage from speakers we have coached.
Dynamic introduction default techniques
As discussed, you will also find these in your learner guide. Use one of these or create your own dynamic introduction!
- Thought provoking question
- Short Story
- Quotation
- Startling statement
- Audience reference / current events reference
- Appropriate humour
- Picture or visual aid
Activity
Design your dynamic Introduction Now
Ensure your introduction contains the following elements in an order that you prefer:
- Dynamic introductory tactic
- Include your credibility
- State the purpose of your presentation and what's in it for them
- Include your agenda (optional)
- Set expectations for the session & Q&A
Now Practice your Intro!
Activity: Duarte Designs Five Rules for Presentations
A great guide to assist us to stand out when designing presentations. Make a list of the 5 rules as you watch this video for discussion.
Why you need to know your audience
Watch this video to understand the importance of knowing and speaking to your target audience.
Homework: The importance of Body language by Mark Bowden
Watch this powerful video explaining the importance of non verbal communication including body language for discussion in our next session.
Homework: The 4 Questions That Make A Persuasive Presentation
Watch this video for discussion in class tomorrow to prepare you to begin the process of constructing a strategic message for your presentation.
The Kolbe Personality Graph
Refer to the Kolbe Personality Graph

Additional Resources: How to Conduct Target Audience Research
Watch this video to understand how to collate insights regarding your target audience.