Assessment Two

Remember that “people don’t buy what you do, they buy why you do it” – Simon Sinek.

When we share our authentic why that is relatable to our target audience and substantiate this in relation to our content, topic or role, we have an opportunity to build trust with our audience. Insert your credibility statement below considering what would be relatable to your target audience and be sure to substantiate any statements you make (why should we believe you?)

Please note you have a maximum limit of 1250 characters or approximately 150 words. Shorter is
better!