UNIVERSITY OF CAPE TOWN
COPYWRITING FOR ONLINE MARKETING
ONLINE SHORT COURSE
In collaboration with leaders in online education, GetSmarter
6 weeks, excluding
orientation
7 hours per week,
entirely online
Weekly modules,
flexible learning
ON COMPLETION OF THIS COURSE, YOU’LL WALK AWAY WITH:
1
The skills to write simple, inviting, and persuasive copy that captures your audience and inspires action.
2
The ability to tailor content to a wide range of digital channels, and tie together all elements within a holistic digital strategy.
3
Recognition for your new skill set from Africa’s number one University,1 and a powerful proof of competence on your CV.
HEAD TUTOR
Corli De Kock
Content Developer, Creative Strategist, and Freelance Storyteller
Corli de Kock has over 15 years’ experience in content creation, social media and marketing management, and creative strategy. While completing her Bachelor of Arts in Communication Studies and Art History, she founded Tunenights, an SME that organised live music events in the Potchefstroom area. She has gained experience within a number of leading companies such as Ogilvy & Mather South Africa and New Media Publishing. She has collaborated with brands like Castle Lager, KFC, DStv, Nickelodeon, and Cadbury. Corli is currently the Content Developer for Eat Out Magazine and the Project Consultant of the Oranjezicht City Farmer Market.
COURSE CURRICULUM
Module 1:
Introduction to Online Copywriting
Module 2:
Online Copywriting Best Practices and Techniques
Module 3:
Headlines, Calls to Action and Persuasive Copy
Module 4:
Copy for Social Media and Content Marketing
Module 5:
Copywriting for Search Engine Optimisation (SEO)
Pricing Strategies and Quoting clients
AN ONLINE EDUCATION THAT SETS YOU APART
This UCT online short course is delivered in collaboration with online education provider GetSmarter. Join a growing community of global professionals who have already had the opportunity to:
Gain verifiable and relevant competencies and earn invaluable recognition from an international selection of universities, entirely online and in your own time
Enjoy a personalised, people-mediated online learning experience created to make you feel supported at every step
Experience a flexible but structured approach to online education as you plan your learning around your life to meet weekly milestones
VIEW COURSE PROSPECTUS
Want to know more?
Enter your information below to access the course prospectus from GetSmarter.
