Craft Your Presentation Objective | The Presentation Clinic

Craft Your Presentation Objective

Step 1 of 3: Select Your Desired Outcome

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💡 Helpful Tip: Getting This Right

This is your PRIMARY PRESENTATION OBJECTIVE – what you need THIS audience to do/decide as a result of THIS presentation.

This is NOT your overarching goal for your relationship with your audience or your long-term business objective.

⚠️ Do not confuse this statement with your call to action — we will design your call to action later, which is more specific.

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What do you want them to do?

Select the outcome you need from your audience

Think: At the end of this presentation, what would success look like? What's the single most important thing they must do, decide, or commit to?

Craft Your Presentation Objective

Step 2 of 3: Select Your Persuasion Approach

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Your selected outcome:

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To persuade them, will you be speaking to...

Select the type of appeal that will resonate most with this audience

Think: What drives this audience? Are they motivated by results and returns, concerned about risks, frustrated by a problem, guided by values, influenced by peers, or driven by purpose?

Craft Your Presentation Objective

Step 3 of 3: Select the Specific Persuasion Lever

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Your selected outcome:

Your persuasion approach:

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What is the specific lever?

Select the precise motivator for your audience

Think: Which of these will land most powerfully with THIS audience in THIS context? What keeps them up at night — or gets them excited?

Your Presentation Objective

✓ Complete

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Your Presentation Objective Statement

📋 Next Step

Use the button below to copy your objective statement. Paste this into your presentation planning document to keep your content focused and persuasive.